Keyword research is an important part of SEO that should not be underestimated. Keyword research is the process of finding and analyzing search terms that people enter into search engines. By doing keyword research, you can identify the words and phrases that people are using to search for information related to your business or website. This information can help you create content that is optimized for search engines and more likely to rank higher in search engine results pages (SERPs).
Keyword research is important for several reasons.
It can help you understand your target audience better. By knowing what keywords they are using to search for information, you can create content that is more relevant to their needs. This can help improve the user experience and increase engagement on your website.
Keyword research can help you identify opportunities for growth. By analyzing the search volume and competition for different keywords, you can identify areas where there is high demand but low competition. This can help you create content that is more likely to rank higher in SERPs and attract more visitors to your website.